BMW, American Express launch credit card

Two of the world’s most prestigious and recognisable brands, BMW Group and American Express Middle East have launched a new co-branded Credit Card in Bahrain – the BMW Credit Card.

The announcement was made at the EuroMotors showroom, BMW’s exclusive importer in Bahrain, and follows the launch of the card in the UAE. This initiative marked the first strategic co-operation between both brands in the Middle East for a co-branded credit card in the automobile sector.
The American Express chip enabled BMW Credit Card is accepted in more than 200 countries, and features vehicle ownership, lifestyle and travel benefits. Furthermore, card-members will enjoy increased spending power and American Express’ award winning customer loyalty programme, Membership Rewards. 
Exclusively for BMW Credit Card-members, Membership Rewards points can be redeemed against BMW vehicle servicing, BMW’s acclaimed lifestyle collection of accessories, apparel and gifts – including BMW Sauber F1 Gear – and even for BMW vehicle purchases. Additional points can be redeemed for a variety of hotel, retail, and leisure rewards including free flights and upgrades from five regional airline partners. Card-members will also enjoy privileged first viewing of new cars before launch.
Cameron Gowing, regional head, BMW Financial Services, said, “American Express is a natural partner for BMW Financial Services, the financial services division of the BMW Group, due to their superior financial expertise, flexibility and ability to tailor a credit card specifically for our customers’ needs. Furthermore, American Express, like BMW, maintains a clear premium positioned international brand.”
Paul Saks, country manager for Bahrain at American Express Middle East, commented: “BMW is one of American Express’ global strategic co-operation partners, having launched successful initiatives in other markets worldwide. We are proud to partner with a premium brand such as BMW to launch a unique product designed to meet the discerning needs of Bahrain’s consumers.”
Application forms for the new BMW Credit Card are available at EuroMotors or online at www.bmw-me.com/bmwcard.

Card sharp

• Reduced prices on BMW Genuine Parts, BMW Servicing, and BMW Lifestyle Accessory at EuroMotors when paying with the card.
• Double Membership Rewards points for all spend at EuroMotors
• Redemption of Membership Rewards points for vouchers to use towards vehicle purchases, servicing or parts at EuroMotors.
• Double points on all spend at BMW Performance Centre plus redemption vouchers towards driving experiences at BMW Performance Centre.
• Free flights, hotel nights, shopping sprees, complimentary dining and other lifestyle rewards.
• Up to nine free supplementary cards for friends or family.
• Membership Rewards bonus points when financing a BMW through BMW Financial Services.
• Global acceptance at any retail, airline or travel outlet displaying the American Express logo.

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