Flip through the latest issue of Gulf Weekly.
Electronic Arts (EA), presented the latest generation of games in the Middle East for advanced entertainment systems such as the PlayStation 2, PSP, Xbox and Xbox 360.
The event, held in Dubai, attracted key members from the trade and media, all keen to get a first hand preview of the latest games from EA. According to Craig Auld, Electronic Arts’ marketing manager for the Middle East: “This has become an annual event strongly anticipated by the trade as it provides them a preview of the festive line-up of games prior to release. We will launch all of our top festive season games in Dubai, which include Need for Speed Carbon, FIFA 07, Medal of Honor Heroes, Tiger Woods PGA Tour 07 and Battlefield 2142.
According to Michael Wombwell, CEO of RED Entertainment, official distributor for EA in the Middle East: “These games are due to reach the shelves of local retail outlets over the next quarter based on a carefully planned release schedule targeted around seasonal holidays.”
