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Music videos from artists including Madonna are to be made available for free on the popular video website YouTube, as part of a deal with Warner Music.
The agreement will see thousands of videos and interviews placed online on YouTube. It is not the first deal of its kind, as TV broadcasters have been working with the site for some time. Capitol Records is also among the music companies to have embraced the site, but YouTube co-founder and chief executive Chad Hurley said the Warner deal was one of the most important he had ever made. YouTube carries more than 100 million videos a day, but it is not popular with everyone.
The news of the Warner deal came as an industry veteran warned record companies they had to act faster if they were to survive on the Internet.
Bobbie Johnson
