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Rafael Nadal is to promote Kia’s brand across all global markets, as it continues to sponsor the Australian Open and Davis Cup.
Kia Motors announced that it has reached an agreement with tennis sensation Rafael Nadal in which the young Spaniard will act as a global brand ambassador for the Korean carmaker. Under the terms of the agreement, Kia will be able to work with the reigning two-time French Open champion to promote its “exciting and enabling” brand values worldwide.
Nadal, who is just 20 years old, will appear in Kia’s global advertising campaigns in TV and print media over the next two years (until 2008). He will also help to promote the Kia brand by taking part in various initiatives held by the automaker, including major international motor shows.
Jung-Moon Park, senior executive vice-president and COO of Kia Motors, said, “We are continuously developing and enhancing the Kia brand through the sponsorship of world class tennis tournaments like the Australian Open and the Davis Cup.”
Rafael Nadal said, “I am delighted to have this opportunity to represent a world class automaker such as Kia. I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play.”
