A new breed of Lancers

IN a grand celebration, Zayani Motors, the exclusive dealership for Mitsubishi in the kingdom, unveiled the all-new sporty Lancer EX 2008 at a launch event held at the Movenpick Hotel.

With the introduction of the new generation Lancer EX 2008, Mitsubishi aims to achieve further success for its chart-topper brand, setting a new benchmark in the automobile world as the ultimate sports sedan for so many people worldwide.
From the original 1973 Lancer 1600 GSR – winner of numerous world rally championships in Africa, Ivory Coast and Australia – the Lancer has progressed a long way.
Shintara Hirano, a Mitsubishi Motors Corporation official, speaking at the launch, said: “I am extremely delighted to be a part of this special occasion with Zayani Motors marking the Bahrain launch of the all-new Mitsubishi Lancer EX 2008.
 “The all-new Mitsubishi Lancer EX 2008 moves ahead of all the competition setting a new worldwide benchmark for thoroughbred sports saloons.
“This stunning new car has come a long way evolving from its current predecessor and is available with a 1.5 class leading economy model through to the sporty 2.0 variants.
“Its exterior design has many facets as it features a “shark-nosed” front-end with its eye catching jet fighter air intake, a distinct wedge-like profile, crisp sharp lines, 18-inch alloy wheels that are engineered at each corner and in turn influence the excellent handling characteristics of the car. “A cleverly engineered aerodynamic design leads to Mitsubishi developing the New Lancer EX with a coefficient of drag of just 0.29, the lowest of all its competitors.
“The interior of the car has been given an equal amount of focus during the design stage to ensure that we maximise interior room space, driver and passenger comfort and bring to life a new meaning to the concept of sport saloons.
“Race inspired technology has influenced the  development of precise driver control with paddle shift technology, providing total flexibility, safety and control through the revolutionary CVT gearbox.”
And the Mitsubishi Lancer EX 2008 abandons none of the qualities sedan fans expect. Its sporty looks adapt the “energetic” new Mitsubishi Motors innovative designs, complimented by extensive improvements.
The all-new Lancer EX 2008 has much more to offer in terms of design, performance and features.
It all starts with the styling, and there’s no doubt that the Lancer EX 2008, from its shark-nosed ‘jet-fighter’ grille and 18-inch wheels to its aerodynamic body cladding and colour-keyed rear spoiler, is today’s answer to a stylish sports wonder.
It has an engine to match its personality with an all-new aluminum 2.0-litre MIVEC filled with four-cylinder powerplant that delivers 155 horsepower. Add a sport-oriented suspension and a standard five-speed manual overdrive transmission or the optional Sportronic CVT with steering-wheel-mounted magnesium paddle shifters, and you have a package that redefines driving sporty sedans.
Up front the lancer has an all new, redesigned Mac Pherson Strut front suspension, which lends extra torsional rigidity. With the new Lancer sporting the next generation of Mitsubishi’s RISE (Reinforced Safety Evolution) chassis, the platform is further reinforced with extensive use of high-tensile-strength steel, which in turn enhances overall rigidity.
The interior of the Lancer EX 2008 is beautifully designed where every control is exactly where intuition tells you it should be, from the paddle shifters to the audio controller. Lancer EX is filled with features; a 9-speaker Rockford system, multi-function steering, and a keyless operation system, to name but a few.
Lancer EX 2008 also features a range of the latest safety technology, essential for utmost peace of mind.
 With all-round protection for when you are in the car, Mitsubishi Lancer has taken almost everything into consideration. The Lancer EX 2008 also comes with a seven-airbag safety system, including advanced dual-stage front airbags, as well as anti-lock brakes with Electronic Brake-force Distribution, which deliver optimal performance in any condition. Adaptive Front Lighting System, sensors, EBS and ABS in the Lancer EX, offers all-round protection from any road hazard.
● Find out how Mitsubishi’s passion for driving has created a blend of power, performance and aerodynamics that will have sports driving connoisseurs instantly hooked, all combined with a style that is undeniably Lancer.
Visit Zayani Motors showroom in Ma’ameer or Arad or call 17 703703 or 17 456633 respectively for more information to book for a test drive of the all-new Lacer EX 2008.