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AS any parents of children under the age of 10 will gratefully know, Nickelodeon is the most widely distributed children’s network in the world as well as the only multimedia entertainment brand dedicated exclusively to them … and it’s just got better!
Arab Media Group (AMG) has announced the expansion of their long-term partnership to launch Nickelodeon Arabia, a localised, Arabic language free-to-air channel dedicated exclusively to kids across the Middle East.
This will mean that Nickelodeon will be the first global kids’ media brand to create a free-to-air Arabic service across the region, while staying respectful of local culture and values.
The 24-hour channel – set to launch in 2008 – will broadcast via satellite to 36 million TV households, with a potential audience of 190 million people across the region with programming that will include a mix of international content from Nickelodeon’s extensive global portfolio and original local Arabic productions.
There will also be an Arabic website which will provide users with a comprehensive online community and a wide range of interactive elements.
Abdullatif Al Sayegh, CEO of Arab Media Group, said: “Nickelodeon will provide the best in world-standard entertainment for children, raising standards in the region and setting a strong precedent for the future.”
