Business Weekly

Bahrain drumming up business through motor sport to Middle East

January 23 - 29, 2008
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The Bahrain International Circuit (BIC) at Sakhir will be hosting the Motor Sport Business Forum Middle East on April 1 and 2 in the immediate build-up to the 2008 Gulf Air Bahrain Formula One Grand Prix.

The five-year agreement between the Bahrain International Circuit and event organiser IM2 Events will bring the most influential decision-makers in the multi-billion dollar global motor sport industry to the region.

The Middle East forum joins the established Motor Sport Business Forum in Monaco which has become one of the most influential meeting places in world motor sport.

BIC chairman Talal Al Zain said: "We are delighted to announce this partnership. The Middle East has become the biggest growth market for motor sport in the world - not only in terms of public support and enthusiasm but also in terms of corporate investment.

"The forum will bring expertise and contacts from around the world to meet with the business community here in the Gulf. This forum is for the region and the country and the prospective opportunities it brings are very exciting."

There will be a maximum of 500 delegates and 50 exhibitors attending the event, which will take place in the RUF Automobile sports car factory at the BIC.

Simon Berger from IM2 Events said: "The kingdom of Bahrain staged the first FIA Formula One Grand Prix in the Gulf region, so it was obvious also to bring the first Motor Sport Business Forum Middle East to the kingdom."







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