Flip through the latest issue of Gulf Weekly.
General Motors is on 'cruze control' and confident that motorists will fall in love with its latest offering.
Media and guests recently got a first-hand look at the arching roof-line of the all-new Chevrolet Cruze that extends from the steeply raked windshield to its sloping rear pillars and short rear deck, bringing coupe-like proportions to a compact sedan.
"Tight panel-fits and shut lines, a restrained use of exterior trim, a dual bezel design on the headlamps, an integrated rear spoiler - everywhere your eye settles, there are fine details that add to that sense of substance and value," Ed Welburn, vice president of Global Design, said at a recent unveiling of the Cruze.
Chevrolet's mantra that exciting design and value are not mutually exclusive is also reflected in the interior. It carries a new level of detailed execution, spaciousness, and appointments that stand out in the segment.
While putting emphasis on comfort, spaciousness and a sporty appeal, interior designers and engineers set a goal to create a cockpit environment that is harmonious, flowing and uniquely inviting to the senses.
"The interior must build a relationship with drivers. It's where they spend their time," says David Lyon, executive director of GM Interior Design. "Fabric is warm and inviting in ways plastics cannot be. It offers unique detail with fibres, colours and textures. Instead of limiting fabric to seats, we spread that warmth and luxury throughout the vehicle."
Another contributing factor to the refined look is an integrated centre stack (ICS) design which houses the infotainment display, radio and HVAC controls. It eliminates traditional framing of these interfaces, resulting in a contemporary, flush and harmonious relationship between control heads and outlying surfaces.
Sales of the Chevrolet Cruze will start in Europe in March 2009, followed by other regions. The arrival of the new compact vehicle spearheads a roll-out of new products for Chevrolet.
