Flip through the latest issue of Gulf Weekly.
Hydra Executives, the new English reality-based series that pits a team of eight American contenders against a group of eight British rivals, has raked in top ratings with its pilot episode, and is continuously breaking viewership records as the show's drama and excitement build up week after week.
Critics have been lauding the show for introducing the concept of reality TV, which can potentially change the face of entertainment television in the Middle East. The programme, which debuted on January 7, 2009, features the teams and the challenges they undertake to win a business grant worth $1 million.
With a total of four contestants eliminated - one from the UK team and three from the US team - the Brits are trying to keep the momentum of their early success, while the Americans are working harder to beat their opponents despite the disadvantage of being two team members short.
All the tasks so far have presented the contenders with daunting challenges, which make it all the more exciting to see who will emerge as the first-ever 'Hydra Executive' in the season's 23 remaining episodes. The show is being aired on two different timeslots - every Wednesday at 6pm and at 10pm on Showtime and Infinity TV.
