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It was the unwritten rule for many years that to build a successful four-door sports sedan you need to have a German badge on the trunk lid. But just two years ago, all that changed when the Infiniti brand launched its first generation G sedan into the Middle East luxury car market.
Now, for the 2009 model year, Infiniti unveils an updated version of the second generation 'G' with a new powertrain combination that aims to keep it top of the class.
Features include a new 'VQ37VHR' 3.7-litre 24v V6 engine producing 350bhp (gross)/330bhp (net) making it the most powerful normally aspirated V6 engine in the small premium sedan segment, advanced 7-speed automatic transmission now standard and a high level of passive occupant safety with six airbags.
Ironically, it's the success of models from the established German premium brands that have made the Infiniti G sedan an increasingly popular choice as buyers seek an alternative luxury sedan that reflects their own desire to express individuality.
"The Infiniti G37 sedan competes in one of the toughest sectors in the luxury car market but not only does this new version match or better the establishment when it comes to style, dynamic performance, equipment levels, value, and the entire ownership experience ... it also has genuine exclusivity on its side," said Abhijeet Pandit, general manager, Infinti Business Unit Middle East.
"The typical buyer of a G37 is a free thinker, someone who appreciates quality and service and who doesn't want to follow convention.
"The Infiniti G37 has the style, performance, quality and the equipment expected from a car in its class, but with the added bonus of exclusivity. This latest G37 Sedan is sure to attract even more customers to the brand."
