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Junaid for Perfumes launched its new fragrance Fanan Mukhalat at its annual Ramadan Ghabgha at the Sheraton Hotel's Taj Ballroom.
The launch marked the introduction of a new collection lined-up for Ramadan and Eid. Director of marketing and sales, Hamad Fuad said: "Designed for the woman of today, Fanan Mukhalat is a refreshing summer fragrance that gives you the best of tradition Arabian essence with a strong western touch."
Fanan Mukhalat is the latest edition to the Fanan range, the first French shimmer-style fragrance that was introduced in the kingdom last year.
"Keeping in mind the current market trend and the approaching festivities, we've got an extensive line-up of fragrances that range from traditional to oriental and western and will surely appeal to the masses,' added Mr Fuad.
Syed Junaid Alam is well-known for releasing a variety of scents.
Operating more than 120 outlets worldwide, Junaid for Perfumes has plans to open even more in the near future. The company will be celebrating its 100th anniversary next year.
