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BMW Middle East unveiled five new models including two ActiveHybrid models, marking the second phase in BMW's sustainable mobility strategy.
In addition, the BMW Gran Turismo, BMW X1 and the BMW M1 Homage concept vehicle all made their Middle East debuts.
Meanwhile, the BMW Group announced a significant commitment towards addressing climate change by planning to reduce CO2 emissions on all its products by at least 25 per cent by 2020.
To achieve this goal, technologies such as zero-emission electric vehicles will play a vital role.
The second phase of its EfficientDynamics strategy has been implemented with the unveiling of the ActiveHybrid X6 and ActiveHybrid 7.
These two models integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions and are the most fuel efficient models in their respective segments with an average fuel saving of over 15 per cent.
BMW has already enjoyed significant success on the path to zero-emissions vehicles, with over 1.5 million vehicles already fitted with EfficientDynamics technologies that reduce emissions and improve efficiency during phase one of the EfficientDynamics strategy.
