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The new Rolls-Royce Ghost has received the prestigious 'red dot: best of the best' award for the very highest level of design. The red dot award recognises unusually high quality and groundbreaking design.
Chief designer Ian Cameron passed credit to his design team. "This is a tremendous accolade for the entire Rolls-Royce design team," he said. "As a designer the challenge lies in translating ideas into a medium which others can see, touch and feel. We are very proud of what we have achieved with Ghost and are delighted to have been recognised with this very special award."
Ghost's flowing lines are dominated by its majestic 'Yacht Line' styling. Large, uninterrupted surfaces flow between finely sculpted horizontal lines that provide definition, highlighting the solid, luxurious and supreme character of the vehicle.
Powerful shoulders and flanks draw in sharply as they flow from the rear wings to the tail lights. While incorporating classic Rolls-Royce design cues - the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail aims to exude an informal aura. Contemporary touches include self-righting wheel centres and the Xenon headlamps that frame the latest evolution of the grille. Here the sides of the intake have been curved inwards.
The red dot accolade was first awarded in 1955.
