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Damas has launched its new and exclusive 'Heart to Heart' diamond collection with two 'emotive' rings designed to convey blooming emotions.
Each ring showcases three and five glittering clusters of diamonds set to resemble flower bouquets on yellow or white gold. Backed by the world's leading technology, the signature style of this trend-setting collection from Damas features a 'D' flanked by two winsome heart motifs on either side.
The name 'Damas' is also engraved on the inner circumference of the rings, asserting the authentic source of the piece.
Tamjid Abdullah, Damas Jewellery's deputy managing director, said: "While traditionally, a diamond combines the four 'Cs' of carat, clarity, colour and cut, Damas diamonds also include another important 'C' - that of confidence.
"The Damas Heart to Heart collection features diamonds set in a unique fashion to amplify their individual brilliance to greater magnitude and effect. In these new rings, each of the diamond clusters recalls the beauty of a flower bouquet."
Damas designers say they have amped up the diamond 'wattage' in a unique way by closely positioning selected gems of the finest quality to increase the brilliance and glamour of each piece. The total weight of each ring is 0.50 carats but resembles the magnificence of a 1.50ct diamond, setting them apart as 'femininity's most coveted jewels of the season'.
Ajay Pandey, general manager (category) and head of marketing, said: "The Heart to Heart collection epitomises Damas's innovative abilities to stunning effect, showcasing its superb craftsmanship and its eye for detail.
"Its central motif is a cluster of diamonds set together to produce the brilliance of a 'solitaire' diamond. "
The Damas' Heart to Heart collection's new rings are priced between BD210 and BD220.
The Damas Group, established in 1907, has over 500 stores in 18 countries and is one of the region's leading jewellers.
