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Alba will participate in Aluminium China 2010, an international aluminium trade fair, being held at the Shanghai New International Expo Centre in China.
It is part of Alba's drive to expand into new territories, increase its reach, develop new customer base and strengthen its links with aluminium leaders around the world.
Aluminium China 2010 is a three-day event that begins today. It brings together over 10,000 decision-makers, buyers and influencers from 30 regions across China and 90 countries around the world.
Alba chief executive Laurent Schmitt said: "China is regarded as one of the largest consumers and producers of aluminium in the world, and occupies a central role in the growth of the aluminium industry worldwide. It is our privilege to be part of this event that offers tremendous opportunities for companies like Alba to pursue business leads with potential customers in China, Far-East Asia, South Asia and other parts of the world.
"Our commitment to expand our presence in the emerging markets of Asia remains an integral component of our growth plans."
Aluminium China 2010, which has been billed as one of the world's largest gathering of aluminium professionals, provides an ideal platform for suppliers of aluminium raw material, semi-finished and finished products, surface treatment and producers of machinery, plant and equipment for aluminium processing and manufacturing.
