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The global demand for sun care products continues to grow thanks to increasing consumer awareness of the need for skin protection from the sun and ultra-violet rays. This increased awareness drives demand for protective creams, lotions, sunscreens and UV-protective products.
According to a recent survey on the prospects of the global sun care products market, it was estimated that continuing demand would see the world market reaching $5.6 billion (BD2.12 billion) by 2015. This growth was forecast across all segments of the market including sun protection and self tanning products.
"Growing awareness about the serious damage that can be caused by over-exposure to the sun has driven the surge in sales of skin care products that provide sun protection," said Ahmed Pauwels, pictured above, CEO of Epoc Messe Frankfurt, organiser of Beautyworld Middle East, the region's trade and networking platform for the beauty and wellness industry.
