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Infiniti has signed a marketing agreement with Formula One world champions, Red Bull Racing Renault, covering the 2011 and 2012 F1 seasons.
As part of the agreement, Infiniti will have a high-profile branding presence on the racing car, drivers clothing and related team uniforms and equipment.
The luxury automotive brand will also work with Renault to forge future technical collaboration with Red Bull Racing. The racing team will continue to utilise the Renault F1 engines in 2011 and 2012 that powered them to their maiden Formula One World Championships last season.
Andy Palmer, senior vice president, Infiniti, said: "Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range. Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform, complementing Infiniti's ethos of 'Inspired Performance'. We are excited to have the opportunity to enter Formula One together with a world-class team like Red Bull Racing Renault."
Red Bull's team principal Christian Horner, who was instrumental in pulling the agreement together, added: "Coming off the back of our 2010 drivers' and constructors' world championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti."
Infiniti is the premium division of Japanese automaker Nissan Motors and has a model line-up of sedans, coupŽs, SUVs and crossovers.
For more details contact YK Almoayyed & Sons on 17732732 or 17211111.
