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New heights of entertainment

May 25 - 31, 2011
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INVESTORS are planning to boldly go where no one has gone before with a $1 billion Disney-style themed entertainment resort in Jordan’s southern port city of Aqaba featuring attractions inspired by the Hollywood hit movie Star Trek.

Rubicon Group Holding (RGH), an entertainment organisation, plans to design and produce The Red Sea Astrarium (TRSA), a 184- acre themed entertainment resort located in Aqaba which, through a licence from CBS Consumer Products, will feature attractions inspired by the 2009 box office blockbuster.

The Star Trek attraction is being developed by Paramount Recreation and is scheduled to open in 2014. The announcement was made by Randa S Ayoubi, CEO of Rubicon Group Holding, at the Jordanian- American Business Forum in a signing ceremony attended by business leaders from Jordan and the United States.

The Red Sea Astrarium is expected to become a family destination attracting visitors from the 350 million residents of the Middle East as well as thrill-seekers from all over the world.

Architectural firm Callison has been engaged to work with RGH, including Paramount Recreation and CBS, to master plan the
project.

“RGH has joined with CBS Consumer Products and Paramount Recreation to create a Star Trek-themed centre that will deliver a variety of multi-sensory 23rd-Century experiences, culminating with a stateof- the-art space-flight adventure that takes real-time immersive entertainment experiences to bold new heights,” a company spokesperson said.

“At its core, Star Trek is about bringing worlds together and about a profound hope for the future,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “We are proud to bring such a unique, interactive Star Trek property to this part of the world to be a part of Jordan’s future.”







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