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CHEVROLET and MOFILM, a global creative community, are calling on filmmakers from Bahrain to create short films that capture the spirit of road trips.
The best film, judged from a global entry, will show as a 30-second spot during Super Bowl XLVI in 2012, the championship game of the National Football League, the highest level of professional American Football.
“Road trips provide stories of adventure and freedom - no matter the road or country,” said Joel Ewanick, global chief marketing officer at General Motors. “The Chevrolet Route 66 initiative creates a global community for people to express their universal passion for life’s journeys. Entries will be shared online and the very best will be aired during the Super Bowl XLVI telecast next February.”
During last year’s Super Bowl, Chevrolet’s ad for the Camaro made history as the most-watched television advertisement of all time. Global marketing and advertising research company Nielson estimated that 119,638,000 people watched the Miss Evelyn’s Wild Ride, Camaro ad. To date, the video has gained more than one million views on YouTube.
From the classic Corvette featured in the 1960’s television series Route 66, to the Camaro’s latest leading role in Transformers: Dark of the Moon, Chevrolet has played a role in the history of TV and movies.
As Chevrolet celebrates its centennial in 2011, it aims to continue making history by enabling consumers to film their own unique interpretations of Chevrolet and road trips.
To enter the competition, participants can sign up to download a brief from Chevrolet at www.Mofilm.com/ChevroletRoute66.
The deadline for video submissions is 3pm on December 1.
