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M.H. Alshaya, leading international retail franchise operator, has signed an exclusive franchise partnership agreement to bring Muji, the Japanese household and lifestyle brand, to the Middle East.

The partnership was confirmed at a recent signing ceremony between Tadamitsu Matsui, chairman of Muji’s parent company Ryōhin Keikaku and Mohammed Alshaya, executive chairman of Alshaya.  The first Muji store is expected to open this year.

Muji (Mujirushi Ryōhin) sells a wide variety of household and consumer goods including clothes, home furnishings, cosmetics, travel accessories, stationery and gift items.

Muji is characterised by its design simplicity and minimal packaging and boasts nearly 500 stores worldwide.

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