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THE sizzling summer is bringing a smile to the faces of the producers of Vimto, arguably the Gulf’s favourite fruity drink during Iftar.
Last year, sales of Vimto cordial passed the 30 million mark for the first time and Aujan Industries predicts this figure will be eclipsed in 2012 due to rising demand over Ramadan.
“The fact that this year’s Ramadan coincides with the hottest part of the year has the potential to push sales of Vimto cordial to record levels,” said Kadir Gunduz, chief executive officer and president, Aujan Industries, the Saudi Arabia-based makers of Vimto.
“Although Vimto has been the favoured Ramadan drink for more than 80 years, we are proud to continue investing heavily in promoting the product, particularly as it gains popularity in new markets. We are particularly excited by our social media campaign which will allow people across the region to share their stories of joy, happiness and aspirations during the holy month.”
This year, the brand’s marketing has revolved around the return of the popular ‘Sweet Story Teller’ campaign, with the iconic drink transforming into a narrator reliving cherished Ramadan memories and moments through the eyes of Vimto.
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Al Jazira stores in the kingdom have gone in for a taste of real quality this Ramadan – by importing Al Alwani Dates and Arabic Coffee from Saudi Arabia.
Also new to the stores is Witors Italian Chocolate, ‘with its sensational taste and low price you simply will not believe!’, claims a store official.
