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General Motors (GM) has announced a three-year sponsorship deal with Manchester United, the world’s most popular football club, fixing Chevrolet as the team’s exclusive automotive sponsor beginning with the 2014/2015 season.
Chevrolet, the current ‘official car partner’ of the club, will become only the fifth shirt sponsor in the club’s 134 year history.
Announcing the deal, signed for an undisclosed amount, United’s commercial director Richard Arnold said: “This is a fantastic, long-term deal for the club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world.
“They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China and Europe.
“It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the club.”
The US-based car company will replace Aon, whose partnership with United began in the 2010/11 season.
Alan Batey, GM North America vice president, US sales and service, said: “To be only the fifth name on the iconic red jersey is a genuine honour.
“We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club.”
