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McLaren Automotive has delivered the 100th 12C in the region to the marque’s distributors in the kingdom, Al Ghassan Motors.
This number represents almost 10 per cent of total McLaren 12C sales worldwide since the manufacturer delivered the first of its new range of cars in 2011.
The arrival also follows the announcement by Al Ghassan Motors last month to locate the McLaren Manama showroom at the site of the Bahrain World Trade Centre.
As revealed exclusively in GulfWeekly, McLaren Manama will be part of the Moda Mall luxury shopping complex and will see the brand’s first premium high-performance sports car, the BD100,000 12C, sit alongside the world’s most exclusive fashion, restaurant and jewellery outlets.
Mark Harrison, regional director for McLaren Automotive in the Middle East & Africa, said: “The past 12 months have been an historic, and incredibly busy time for McLaren as we enter the challenging business of high-performance sports cars. We have built a new factory, sold 25 GT3 racing cars, opened nearly 40 McLaren dealerships, and built over 1,000 12Cs to order. But, for me, the key number is 100: 100 12Cs sold in this region is a great reward for McLaren, for our retail partners and our customers who have been thrilled with the car’s performance and beauty.”
Al Ghassan Motors’ president and CEO, Sheikh Ghassan A. H. Al Sulaiman, said: “The delivery of the 100th car in the region is a milestone Al Ghassan is proud to be part of; the success of the brand within our stable of premium, luxury sports cars is a further pillar from which we can grow our business within Bahrain. We now work towards further milestones with McLaren which will no doubt be supported by the introduction of the new 12C Spider.”
Commenting on the arrival of the car in the kingdom, Mr Harrison continued: “Handing over the keys for the 100th 12C to our Bahrain retailer, Al Ghassan Motors, indicates the appeal of our product among the region’s discerning sports car fans. They understand the innovation, exclusivity and dedication to great levels of service McLaren strives to deliver along with cars that offer Formula 1-inspired technology and everyday usability,” he concluded.
Al Ghassan Motors is one of an initial five retailers appointed in the Middle East to sell McLaren’s debut model the 12C, the recently launched 12C Spider and its future range of high performance sports cars.
