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Ebrahim K Kanoo, the distributor of Toyota and Lexus in Bahrain, organised a media event to share the latest achievements of Lexus worldwide and in the region.
The glitzy gathering took place at Bushido Restaurant, Seef Area and included a presentation on the marque’s ‘progressive luxury’ strategy.
Ayman Shehadeh, Toyota and Lexus brand manager, said: “Since its introduction in 1990, Lexus has always been challenging itself and crossing the existing boundaries to introduce new inventions in performance, comfort and safety in an ongoing pursuit to always exceed the customers’ aspirations, and to deliver the ultimate luxury experience”
Today the luxury vehicle manufacturer has a dominating presence in all segments and offers elegant sedans, dynamic utility vehicles and sporty convertibles.
The ever expanding model range was revamped and last year the first model of the ‘New Face of Lexus’, the new GS, was launched. It offers more attractive dynamic designs, first class interior and advanced drive technologies, its makers say.
The Lexus range offers more than 20 different models, in addition to four engines equipped with the Lexus Hybrid Drive (LHD), which provides a powerful, smooth and quiet ride.
Additionally, to enhance the dynamic and sporty character of Lexus models, the Lexus F SPORT line was introduced with bespoke exterior and interior design and driving dynamics technology, to emphasise the performance-oriented experience.
Before the end of the event, the media were invited to test drive selected Lexus models, such as RX, GS and ES, where they got to experience true luxury and the New Face of Lexus.
For more information, visit the Lexus showroom, Sitra or call 17737773 or visit www.lexus.com.bh
