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NISSAN has delivered a special GT-R to Olympic gold medallist Usain Bolt in appreciation for his contributions as a Nissan brand ambassador for GT-R.
Bolt, known as ‘the world’s fastest man’, has been promoting the company’s brand awareness in association with the Nissan Global Brand Campaign, which kicked off in April last year.
The unique Bolt Gold GT-R was unveiled as the top prize in an online global charity auction. The proceeds of the auction went to the Usain Bolt Foundation.
The special edition that Nissan presented to Mr Bolt is based on the 2013 model year Nissan GT-R. It has been customised to suit Bolt’s driving style, based on the data Nissan engineers recorded during his test drive of the GT-R line-up when he visited the company headquarters.
The gold-painted Nissan GT-R features a famboyant white interior, BOSE audio system and 10-spoke RAYS aluminium-alloy forged wheels.
The car was presented at Mr Bolt’s home training facility in Jamaica. Jose Rom?n, vice president of Nissan Latin America and the Caribbean, who attended on behalf of Nissan, handed over the keys to Mr Bolt personally.
Mr Bolt then become the owner of one of only two Gold GT-Rs in existence, the other belonging to the charity auction winner who will take delivery of his new car this summer.
