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Al Haddad Mercedes-Benz has launched its annual consumer awareness campaign in regards to the importance of using genuine spare parts.
The campaign illustrates the advantages of using parts that prolong the life of the car and a guarantee of real integrity, unlike non-genuine spares which often lack the standards of quality, security and safety, putting the drivers and their cars at risk.
Graeme Newport, general manager at Al Haddad Mercedes-Benz, said: “This campaign aims to raise awareness of the dangers caused and generated from the use of counterfeit parts, which cause death and serious accidents. We have to take into consideration the premise of ensuring the availability of safety and security requirements foremost, however non-genuine parts unfortunately find their way into the market.
“Our vision at Al Haddad Mercedes-Benz is to play a positive role in the community by developing awareness of the danger of using non-genuine parts and the hidden dangers that lie behind a cheap price.
“We also want to divert our clients’ focus to the high quality of original genuine spare parts that guarantee safe and sound driving and also money saving in the long run. Non-genuine parts might be cheaper in the short-run but can have devastating outcomes. Also, we are experts at handling our cars and genuine parts. The use of counterfeit parts causes environmental damages as well as jeopardising lives.
“Original spare parts are specially designed for your vehicle. It will improve the performance of the vehicle, as they last longer; that means more savings, so you will not have to replace spare parts as often.”
