Sales boost as new SUV model reaches greater heights
February 5 - 11, 2014
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Nissan’s rugged off-road giant the Patrol has been the driving force behind a 58 per cent sales increase and a whopping 28 per cent SUV market segment share for the company in December.
The result represents a monthly sales record for the sixth generation of Patrol since it was introduced in 2010 and strengthens Nissan’s ambition to achieve a sales target of 20,000 Nissan Patrols across the GCC for the 2013 financial year, rising to 30,000 by the end of 2016, the company says.
Samir Cherfan, managing director, Nissan Middle East, said: “Nissan Patrol has been in high demand since it was introduced to the Middle East in the 1950s. Now in its sixth generation, it has become a part of the region’s fabric, a vital pillar of our business and a focus of our activities. Last year it achieved a Guinness World Record for ‘Heaviest aircraft pulled by any production vehicle’, helping to spread awareness of the vehicle.”
In addition to the six-speed manual transmission and seven-speed automatic on other grades, a five-speed automatic transmission with manual mode is introduced on the entry-level XE grade.
Prices start from BD15,995.
For details, contact YK Almoayyed, Nissan’s dealer in Bahrain, by calling 17732732.