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To mark the second anniversary of its Sadeem smart fuel card service, Bapco is launching an awareness campaign at Bahrain City Centre, starting today and running until May 28.
Over the past two years, Bapco’s Card Business Unit (CBU) has issued more than 50,000 cards, and the service is now available at 17 stations in the kingdom.
The campaign aims to spread awareness about the Sadeem Card and to measure customer feedback, in addition to conducting a Go Green campaign, which will continue for at least six months, collecting expired cards.
The company aspires to issue 80,000 Sadeem cards, which will be made available at 35 stations in Bahrain by the end of 2014.
The service is a convenient electronic method of payment for fuel, serving both corporate and individual customers.
The Sadeem card service has garnered great popularity and has been a hit with holders due to its efficiency, effectiveness, safety and convenience as a fuel payment service, the company added.
