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Great taste and a splendid aroma

August 13 - 19, 2014
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Gulf Weekly Great taste and a splendid aroma

Unilever has released its new Brooke Bond Red Label Tea in the region including Bahrain. It is one of the company’s oldest brands with a heritage of almost 145 years. The new blend of Red Label is considered to be one of the finest, carefully selected from some of the best tea gardens from around the world, the company claims.

The new tea has a number of special qualities, one of which is the Osmofilter Technology which replaces the traditional tea bags with round tea bags guaranteeing quick infusion, deep red colour and great taste as well as a splendid aroma, says the company.

Another special quality in the new tea is its natural flavonoids, which can also be found in fruits such as strawberries, apples, black raspberries and vegetables. It is proven that tea which is rich in flavonoids helps to improve blood circulation and keeps a person healthy, the company claims.

The world tea consumption is believed to be around four tonnes per year - 2.7 tonnes black tea and and the rest green tea. Tea consumption in the Middle East is very high, comparable to the UK and Ireland that have the highest per capita consumption in the world, roughly 3kg of tea per person per year.

Makers Brooke Bond Red Label says it understands the need for high quality tea, and hence selects only the finest tea leaves from the best tea gardens.

These are then processed and carefully blended to offer a warm and rich tea experience that you can share with your entire family. The new product can be found in three variants, round tea bags, loose tea and dust tea.







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