Elegant and high-bodied new Rolls

Rolls-Royce is developing a new ‘all-terrain’ car with ‘exceptional presence, elegance and purpose’ which the 111-year-old British luxury car maker says its customers have been ‘urging’ them to produce.

The announcement was made last week in an open letter from chairman Peter Schwarzenbauer and the chief executive of Rolls-Royce Motor Cars, Torsten Mueller-Oetvoes.

The move comes 12 years after the introduction of its successful new models like the Ghost and Wraith and the company promises the latest offering will offer the luxury of a Rolls-Royce in a vehicle that can cross any terrain, meets its customers’ highly-mobile, contemporary lifestyle expectations and will be a high-bodied, unique new motor car, with an all-new aluminum architecture that carries the Spirit of Ecstasy into the future.

The new vehicle, its designers promise, will be ‘effortless ... everywhere’ in the same manner as Rolls-Royces ‘conveyed pioneers and adventurers like Lawrence of Arabia across the vastness of unexplored deserts and over mountain ranges’.

Mr Mueller-Oetvoes said: “I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly-mobile lifestyles of our discerning clients around the world.  The journey towards this all-new Rolls-Royce begins now.”