New features debut in truck

THE new 2015 Ford F-150, described as the ‘toughest, smartest and most capable ever’ has been launched by Almoayyed Motors, the Ford and Lincoln importer-dealer in Bahrain.

Its makers say the truck delivers an impressive combination of power, capability and efficiency, from advanced materials that improve durability and inhibit corrosion, to faster processors that enhance driving performance, to breakthrough cargo management and towing solutions.

“Once again, the Ford F-150 establishes new standards in durability, capability, technology and efficiency to help owners be more productive, 24/7 – whether for work or weekend fun,” said Kalyana Sivagnanam, marketing, sales & service director for Ford Middle East & North Africa.

F-150 is part of the Ford F-Series truck line-up, America’s best-selling truck for 38 consecutive years and America’s best-selling vehicle for 32 years. It’s popular locally too. “We have a unique connection with our customers,” said Sandeep Mathur, general manager of Almoayyed Motors. “Time and again, F-150 has delivered the tougher, smarter features they want.”

In designing the backbone of the F-150, Ford engineers improved the truck’s signature fully-boxed ladder frame. It boasts more high-strength steel than ever – making it stronger and lighter. High-strength, military-grade, aluminum alloys – already used in aerospace, commercial transportation, energy and many other rugged industries – are used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight.

Several groundbreaking new productivity features debut in the truck, including a 360-degree camera view, using exterior cameras to create a bird’s-eye view of the truck to help the driver park, manoeuvre in tight spots and navigate down narrow roads and trails.
A range of three engines are available. A new 3.5-litre V6 engine (293HP @ 6,750rpm) with twin independent variable camshaft timing join the proven 3.5-litre EcoBoost (385HP @ 5,250rpm) and 5.0-litre Ti-VCT V8 (385HP @ 5,750rpm).

Five primary trims are available: XL, XLT, Lariat, Platinum and King Ranch. The FX4 off-road package can be added to most four-wheel-drive models, improving trail capability with an electronic locking rear axle, skid plates and off-road-tuned shocks.

For further details and prices, contact 17737373 or visit the Sitra showroom.