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Shawermaty, the UAE-franchise brand that promises to offer ‘real shawarma with a gourmet touch’, has its sights set on Bahrain after opening its second outlet in Dubai on Sheikh Zayed Road, after the resounding success of its debut outlet in Jumeirah Lake Towers.
The new outlet is a continuation of the brand’s five-year plan focused on becoming a leading shawarma brand in the region. According to Mohammad Mahafza, managing partner and head of operations, Shawermaty is making an investment of around BD2 million for opening new branches, while at the same time pursuing a strategy of opening franchisee-run outlets.
A company spokesman told GulfWeekly that the kingdom was ‘in its focus’, adding: “We are talking to franchisees across the Gulf, including Bahrain.”
Mr Mahafza says Shawermaty was born out of his desire to raise the humble shawarma to the gourmet level without the ‘attitude’. “We call it ‘shawarma for the soul’ and we truly believe we have created the best shawarma in town after years of experimentation and innovation.”
Backed by more than 50 years of accumulated experience in the hospitality industry, his team has created a mix of authentic spices mixed with beef and chicken to craft specialty shawarma-based products, such as salads and appetisers, sandwiches, meals, sauces and desserts. It serves different kinds of breads, including its in-house ‘Maty’ bread.
