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EK Kanoo, the distributor of Lexus in Bahrain, has announced its call for entries for the Lexus Design Award 2016. First launched in 2013 to foster the growth of ideas that can contribute to society, this international design competition aims to support up-and-coming designers from around the world.
The theme for the Lexus Design Award 2016 is ‘Anticipation’. This year’s applicants are encouraged to submit innovative designs and unique interpretations that are true to the essence of the theme.
Twelve finalists will receive an introduction to the design community at Milan Design Week 2016. In addition, four of the finalists will develop prototypes of their designs while receiving support from globally-recognised design mentors.
The finalists will present their designs in the Lexus booth, after which the Grand Prix winner will be selected from among the four prototypes.
Takayuki Yoshitsugu, chief representative of Toyota’s Middle East and North Africa Representative Office, said: “Over the last three years, the Lexus Design Award has resulted in the discovery of many talented designers while providing a unique opportunity for finalists to benefit from the experience of being mentored by acclaimed designers.”
Entries will be accepted until October 18.
For more information, visit www.lexus.com.bh/lda
