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Lexus is celebrating the fifth anniversary of its international design competition supporting up-and-coming designers and creators worldwide. The creative theme for the Lexus Design Award 2017 is ‘Yet’.
With the Lexus Design Award for 2017, we look forward to witnessing the outpouring of fresh ideas in design and new thinking which is in line with Lexus’ belief in the power of creativity to change the world and build a better future.
Over the years, the Lexus Design Award has created a significant reputation for encouraging design talent while giving applicants a unique experience backed by the opportunity to work with renowned designers as mentors.
From our perspective, ‘Yet’ is the core thinking that goes behind the creation of every Lexus. Emotional ‘Yet’ rational. Cutting edge technology ‘Yet’ user-friendly. We sincerely appreciate the support from our customers for our initiatives related to this award.
Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the ‘Yet’ theme.
Lexus Design Award 2017 will introduce 12 finalists and their works to the design community and beyond at Milan Design Week 2017.
Four will prototype their designs, mentored by globally-recognised designers.
The maximum production budget per prototype is JPY3million, equivalent to around BD11,000.
Judges will assess the four prototypes to choose a Grand Prix winner who may receive the opportunity to bring his or her prototype to production.
Previous Lexus Design Award winners are displaying their talent on the world stage.
Entries to the Lexus Design Award 2017 competition will be accepted from now till October 16. The 12 finalists will be announced in early 2017.
For more information, visit LexusDesignAward.com
Takayuki Yoshitsugu,
Chief representative, Middle East and North Africa Representative Office,
Toyota Motor Corporation.
Newcomers are welcome to join the Bahrain Writers’ Circle events during the month of September.
Our monthly meeting takes place on Monday, September 19 at 7.30pm at Umami restaurant, Block 338 area, Adliya.
The Bahrain Writers’ Poetry Circle meeting will take place at the same time and venue on the following day.
A creative workshop will follow on September 26 again at the same time and place.
For information on the Bahrain Writers’ Circle, kindly contact 39574795.
Claudia Hardt,
Bahrain Writers’ Circle (www.bahrainwriterscircle.net/).
