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Think Pink Bahrain is urging the community to get tied up in its Longest Ribbon Challenge with the aim of breaking a world record and raising further awareness about its annual breast cancer campaign.
Every year, the charity champions create fun and new ways to spread the life-saving message of early detection and prevention which could help women combat the disease.
In February, fundraisers launched their latest initiative offering corporations and individual supporters the chance to purchase pink ribbons, for BD1 a time, to tie into sections for an almighty challenge.
The sections will later be added together to form one long rosy-hued strip hopefully to be carried by 1,000 people at the Bahrain International Circuit (BIC) in Sakhir on September 23.
Founder and chairman Jules Sprakel said: “It’s is an exciting project that will not only benefit the community but bring us all together at the same time!
“It’s our first national-scale community initiative with individuals and corporate entities participating together. We started in the tying process back in February and we have more than 190,000 pieces of ribbon to tie.
“The Supreme Council of Health and the National Health Regulatory Authority have not only endorsed the project but have been supporting the team too.”
The concept was originally suggested back in 2011 by the organisation’s branding agents in Dubai, Mullenlowe. It was shelved due to Think Pink’s existing engagements at the time. However, after the installation of the BD499, 900 1.5 T digital MRI last year at Salmanyia Medical Complex’s Radiography Department, Think Pink’s executive team revisited the idea of the ribbon challenge … and it immediately took off.
Jules added: “We believe we are activating one of the largest community engagement events ever staged in the kingdom.”
