Flip through the latest issue of Gulf Weekly.
NBB will be Bahraini Football Association’s (BFA) lead sponsors for the 2017/2018 season, which is set to kick off on September 9.
The bank’s sponsorship of the nation’s football league was announced at a ceremony held in the presence of senior representatives of the two parties. These included BFA vice president and head of the national team committee, Shaikh Khaled bin Salman Al Khalifa, and head of the investment committee and BFA board member, Mohammed Al Hammadi, alongside a number of BFA officers. Representing NBB was the bank’s chief marketing officer, Richard Hicks, board secretary, Nasser Mohammed and marketing manager, Hisham Abu Alfateh.
NBB’s sponsorship comes as part of the BFA’s efforts to attract cooperation from the private sector and generate greater audience support and attendances at matches.
The league plans to introduce a number of new initiatives this season including new competitions and raffles for fans.
