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The new Mercedes-AMG CLA 35 4MATIC is celebrating its world premiere as part of the New York International Auto Show this week.
Described as sporty, stylish, intelligent and dynamic, it’s the latest, more lifestyle-oriented, point of entry to the world of Mercedes-AMG.
The four-door coupé shares the progressive technology of the A-Class, but is even bolder with its design and intelligent MBUX interior assistant.
The agile high torque 2.0-litre four-cylinder turbo engine delivers 225 kW (306 hp), which is variably distributed to all four wheels via the 7-speed dual-clutch transmission and the all-wheel drive.
The sporty driving performance (acceleration from 0-100 km/h in 4.9 seconds) is linked with a wide spread of the driving experience - from very sporty to comfortable on long journeys.
“With its iconic design and agile driving dynamics, the new CLA 35 is an attractive offer for a young, active and lifestyle-conscious target group,” said Tobias Moers, CEO of Mercedes-AMG GmbH. “These customers define their requirements very clearly. They expect exciting design from their vehicle alongside superior performance and inspiring handling characteristics. The new CLA 35 embodies just this attitude to life – and enables stepping in to the fascinating world of AMG Driving Performance in a particularly emotional way.”
As the iconic design of the CLA Coupé is one of its main features, the AMG designers more or less kept the basic form with wide wheel arches and a slim sporty waistline, along with two power-domes on the bonnet.
In contrast, the new radiator grille with the classic twin louvres and the AMG Line front apron with flics on the air inlets are typical distinctive features of the CLA 35 4MATIC.
Other distinctive features include trim elements in silver chrome on the louvres in the outer air inlets. From a side view, the aerodynamically optimised 18-inch light-alloy wheels in twin-spoke design (19-inch optionally available) and the accentuated side sill panels catch the eye. The two-piece, narrow tail lamps and the number plate housed in the bumper make the rear of the CLA look especially wide.
Frameless doors open to a high-tech interior where quality and elegance meet fully digital displays. Personalised interior is available with 64 colours of ambient lighting, and seat covers also available in ARTICO man-made leather with DINAMICA microfiber in black with red contrasting stitching and red seat belts or in black/digital grey.
The previous COMMAND systems have been replaced by the MBUX, creating a closer connection between the vehicle, driver and passengers. Emotionally appealing presentations underline the clear control structure and feature brilliant maximum-resolution 3D graphics. Visually, the two displays blend into a Widescreen Cockpit and consequently emphasise the horizontal orientation of the interior design.
The new optional MBUX interior assistant recognises movement meaning select infotainment functions can be operated through certain hand gestures and the reading light can be switched on and off.
In the Navigation menu, the system fades in the navigation as soon as a hand moves to operate the touchscreen or touchpad, so that a symbol is selected directly. When displaying the camera image, as soon as a hand moves toward the touchscreen the MBUX interior assistant enables the four camera operating symbols from the 360-degree camera to be directly faded in. This means that the front, rear, right or left camera view can be directly selected.
And needless to say, the CLA 35 4MATIC also comes with trailblazing voice control, activated by ‘Hey Mercedes’. Thanks to artificial intelligence, MBUX recognises and understands nearly all sentences from the fields of infotainment and vehicle operation, even if they are expressed indirectly.
