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Bank ABC’s ila Bank has introduced a new feature as part of its digital mobile-only offering, enabling customers to donate funds directly from their phone to several charities.
The “Donate to Charity” feature comes as part of a Memorandum of Understanding (MoU) signed with the Royal Humanitarian Foundation to enable ila customers to contribute directly to specific causes supported by the RHF, including orphan care, education care, medical equipment, cancer patient treatment and the less fortunate (via Zakat contributions).
Mohamed Al Maraj, chief executive of ila Bank Bahrain said: “This agreement captures the essence of the ila brand which is about positive transformation, propelling individuals to reach the turning point in their lives and achieve their aspirations. By enabling our community to contribute to RHF’s existing and future initiatives, we hope to create a promising future for those in need and drive long-lasting positive change in Bahrain.”
The “Donate to Charity” feature is available under Payments in the ila mobile application. Customers can choose either the RHF, The Dreams Society or other charities, as they become available.
Each cause has a target amount to be raised and users are able to see how much has been raised so far. As of Monday, RHF’s Zakat contributions amounted to nearly BD30,000.
Upon selecting a cause close to one’s heart, the user can select the amount they would like to donate, which is then transferred from their account right away.
Reinforcing the Bank’s commitment to social responsibility, this collaboration reflects ila’s commitment to leverage its technology and innovation to empower communities and act as a catalyst for positive change. It stems from the sense of community and partnership, which is prevalent across many entities and individuals in Bahrain.
ila’s ‘Donate to Charity’ app feature was introduced as part of the Bank’s endeavour to continuously deploy seamless, smart banking solutions that simplify financial transactions and fulfil customer needs.
Reinforcing the Bank’s commitment to social responsibility, this collaboration reflects ila’s commitment to leverage its technology and innovation to empower communities and act as a catalyst for positive change. It stems from the sense of community and partnership, which is prevalent across many entities and individuals in Bahrain.
ila’s ‘Donate to Charity’ app feature was introduced as part of the Bank’s endeavour to continuously deploy seamless, smart banking solutions that simplify financial transactions and fulfil customer needs.
