Flip through the latest issue of Gulf Weekly.
Gaining an edge on your opponent is something every sports person strives to do. Most competition is started way before anything actually gets underway. The “psychological war” commences in press conferences, training sessions and other media formats. Some sports do it differently to others, most combat sports make time for a stare down and a fair share of trash-talking each other, in other sports it can go the other way and athletes will big themselves or their team up in order to make them believe from the outset that they will win.
