Flip through the latest issue of Gulf Weekly.
After travelling to India numerous times, I have been desensitised to ads about fairness creams that display men and women being somber over their ‘dark’ skin and then rejuvenated with the confidence of a peacock after miraculously turning a few shades lighter. That is of course with the help of the cream that they were promoting and not because of the natural pigments of their skin!
Fair and Lovely, AHA Lightening Gel, Fair and Handsome, HQ Lightening Gel and Bionic Skin Lightening Gel. Fairness creams are available today in multiple shapes and forms, price ranges, iterations of which are well under development to include acne control, dark spot suppressants and so on. The list is endless and so is its demand, well represented in its target audience of young adults to those well into their middle ages.
We have a few events coming up in March for the Bahrain Writers’ Circle and newcomers are welcome to join.
Who is the @KhaleejiGirl? She is the voice of women across the region, touching on poignant topics and what is close to her heart. She has captured the attention of men and women on Instagram and will be sharing her thoughts with our readers too.
