January 21 - 27, 2009
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ONE of the kingdom's leading property professionals is calling on developers to keep their nerve in the face of the current economic downturn and not damage their own investments by cutting prices. Neil D'Silva set up Norwich International Consultants (NIC) in 1997 and was initially involved in real estate marketing for projects such as Al Marsa Floating City. More recently NIC has moved behind the scenes carrying out research and development for developers and taking on design and build development projects with joint partners around the world. Here he writes for GulfWeekly about what he calls 'brand damage'.