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AUDI is entering a new vehicle class with its new A1 model, arriving in Bahrain this week to add to its four rings portfolio.
Members of the press caught a glimpse of the vehicle at a special launch in the grounds of Bushido Restaurant & Lounge in Seef.
CHEVROLET and MOFILM, a global creative community, are calling on filmmakers from Bahrain to create short films that capture the spirit of road trips.
The best film, judged from a global entry, will show as a 30-second spot during Super Bowl XLVI in 2012, the championship game of the National Football League, the highest level of professional American Football.
“Road trips provide stories of adventure and freedom - no matter the road or country,” said Joel Ewanick, global chief marketing officer at General Motors. “The Chevrolet Route 66 initiative creates a global community for people to express their universal passion for life’s journeys. Entries will be shared online and the very best will be aired during the Super Bowl XLVI telecast next February.”
During last year’s Super Bowl, Chevrolet’s ad for the Camaro made history as the most-watched television advertisement of all time. Global marketing and advertising research company Nielson estimated that 119,638,000 people watched the Miss Evelyn’s Wild Ride, Camaro ad. To date, the video has gained more than one million views on YouTube.
German car giant Mercedes-Benz launched its all new C-Class Coupé and the third generation of its most successful sports car ever – the SLK Roadster – in spectacular style at an event in Beirut, reports Charlie Holding in Lebanon.
BAHRAIN residents Michael and Angela Cowling won a ‘Porsche Panamera Chauffer Drive’ across the kingdom after winning the prize in an online survey.
