Business Weekly

Business Weekly




NEW STRATEGY TAKES OFF

July 20 - 26, 2011
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So how can Gulf Air convince people to fall in love with the airline again? The answer is clear, according to the company’s Chief Commercial Officer Karim Makhlouf, for the ‘first time, Gulf Air’s strategic and commercial strategy has been created with Bahrain and its people in mind’, writes Stan Szecowka.