Flip through the latest issue of Gulf Weekly.
L'OrŽal Professionnel unveiled its new autumn and winter 2007/08 hair colour collection at the Mšvenpick Hotel Bahrain ... and has set its sights on food, with a special interest in chocolates.
Themed as the 'Sweet Gourmet', the collection features innovative alimentary aesthetics merging the two worlds of food and fashion. A tantalising colour palette in various shades of chocolate, ranging from milk chocolate and caramel to extra dark chocolate produces some mouth-watering colours.
Fabrice Megarbane, general manager L'OrŽal Middle East Professionnel Product Division, said: "Majirel is the premium hair colour brand from L'OrŽal Professionnel, featuring rich shades and a new advanced technology for absolute colour, care and confidence.
"Every year, the international creators and trends department analyses and deciphers upcoming trends. These trends influence L'OrŽal Professionnel team who then creates a theme for our next hair colour collection.
"This year our 'Sweet Gourmet' collection is based on a blend of gourmandise and fashion, which is the hottest trend of the season. The collection presents colours that are reminiscent of the culinary realm."
Mr Megarbane added that as creators and colour specialists, "L'OrŽal is committed to "inspiring the hairdressers in the Middle East and encouraging them to demonstrate their own interpretation, thereby, meeting the local client's needs."
