Flip through the latest issue of Gulf Weekly.
Following the successful launch during London Fashion Week the Stella McCartney spring/summer 08 collection is now coming to the Middle East.
Highlights include the introduction of 'Golf' as a new sports category within the performance range ... ideal for looking the part on the new Colin Montgomerie-designed course at Riffa Views when it opens.
After the recent winning launch of 'Dance' last autumn the 'adidas by Stella McCartney' line now hits the ball with 'Golf', the company says.
Whether to brush up on skills or to start as a beginner, with the adidas by Stella McCartney golf range there is no restriction of elegance outside on the green.
This segment is inspired by men's silhouettes and traditional tailoring, combined with feminine details and grace.
Soft stretch fabrics and pristine smart polo's fit perfectly with Cordura jackets and underline the ideal proposition for the fusion of performance and style.
In addition, the line consists of key looks for aprs sport - for example, on the way to the club house breaks. Highly functional golf footwear introduces the Garbato shoe that offers waterproof technology while showing great attention to details such as embroidery eyelets and a removable kiltie tongue allowing different style options.
Stella McCartney said: "I think it is about time that women who play golf can now echo what they wear in everyday life on the green. It's exciting for me to bring a bit of an edge to golf."
Keeping fit is also the order of the day. The Cover Up pieces are designed for warming up as well as cooling down and can be easily worn to and from the gym.
All pieces show a love for details such as splash prints, herringbone tape facets or cocoon silhouettes.
Highlight products are the Run Cover Up Short Sleeve Light Jacket and Image Tank as well as the Yoga Cover Up Hoodie and Short proofing comfort being beautiful.
The Gym category is split into three segments: Studio, Yoga and Dance. Strong graphical elements as well as taping details are featured within the latter, whereas Gym Yoga pieces bring in natural fibres e.g. bamboo. Clean lines come in to the fore to show pureness and simplicity.
The Running pieces re-emphasise lightness this season. All product materials were chosen under the aspect of lightweight - for example, mesh materials with see through effects. This part of the collection is inspired by vintage running styles with modern twists, coming to life in more extreme silhouettes and bandage/paneling designs to create an unexpected twist.
Highlights within the footwear range are the Microbounce Spotu that represents a light and flexible edition with clear TPU for structure and a mesh sock upper.
The overall ambience is supported by the seasonal colour story that is more about a subtle combination of shades and tonality in addition to a soft metallic story and hints of pop colour tones.
The highly-functional sports collection consists of apparel, footwear and accessory pieces that fuse style with top-level technology for maximum performance: FormotionTM and Clima365 representing the highlight technologies within apparel and Bounce a3 within footwear.
The spring/summer 08 collection will be available in adidas Performance stores and selected retailers across the Middle East this month.
Note: adidas offers products out of two different divisions: Sport Performance (leading technologies), Sport Style (Y-3: sports-inspired design collaboration with Yohji Yamamoto, Sport Heritage: Originals models). The adidas by Stella McCartney range is part of the adidas Sport Performance division.
