Flip through the latest issue of Gulf Weekly.
In line with its renewed impetus, Bahrain-based BankMuscat International (BMI) this week unveiled a refreshed brand name - BMI Bank BSC and accompanying corporate identity.
Announcing this new identity, BMI chief executive officer Andrew Bainbridge said: "I am delighted to unveil our new brand - BMI Bank that contains a rejuvenated look and feel in its visual identity. With our ambitious drive for expansion and growth throughout emerging markets, the time had come for BMI to visually convey the radical change of pace, both internally and externally.
"The revitalised logo has retained core elements from the original logo and brought in changes that signify the boost with a fresher, lighter, more vibrant, livelier and tactile 3D feel. The idea is to express BMI's position as a now entirely customer and customer-service driven bank."
