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THE Middle East has been a major driver in the Rolls-Royce Bespoke Programme - the facility which allows customers to create unique features and specifications for their cars.
The company has revealed that the region boasts one of the highest volumes of Bespoke orders, having doubled its share of sales over the first quarter 2007 and featuring the richest specifications for individual cars in the world.
The most recent and dramatic example of a special Bespoke model, was unveiled at the opening of a new Rolls-Royce showroom in Doha. It was a special Phantom Drophead CoupŽ, called 'Arabesque' and commissioned for The Prince's School of Traditional Arts in London. The school's mission is to keep the traditional arts of all the world's great cultures alive and giving them a modern day relevance. This Rolls-Royce is the automotive expression of that ambition.
The interior and exterior are inspired by Arabesque themes and the success of the design came as a result of detailed discussions between students of the school and Rolls-Royce's Bespoke design and engineering team.
As with all Rolls-Royce cars, meticulous attention was paid to detail in the creation of this unique Drophead CoupŽ. With all finishing done by hand by Rolls-Royce's master craftsmen at Goodwood, the exterior detailing and the interior marquetry and stitching are just two examples of what makes this car truly one-of-a-kind.
Every Rolls-Royce is hand-built and hand-finished to an exceptional standard. The Rolls-Royce Bespoke Programme allows customers to create their perfect car, designed and built to their exact specification. The Bespoke team at Goodwood is dedicated to finding new paints, materials and engineering solutions, striving to find new ways of truly unique cars.
