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MIXING and matching is the name of the fashion game as two leading international fashion brands bid to woo customers to their recently opened stores in Bahrain City Centre.
While XX by Mexx has opened its first ever outlet in the kingdom, Mexx is already present in Al Aali Mall and has now opened its first new concept store.
Identified and renowned for its diverse and extensive range of contemporary fashion and accessories for women, men and children, the new Mexx store mixes modern and vintage pieces with a clear preference for clean lines, effortless style and chic comfort.
XX by Mexx is Mexx's younger sister targeted at a younger generation in the age group 16-24 and is designed for young women who love to create their own fashion statement. Mixing and matching items, the brand's look is eclectic yet authentic, aspiring yet accessible, fun and effortless.
Jeremy Johnston, CEO of MAF Fashion, said: "Mexx is stylish with an experimental edge while XX by Mexx is a more fun brand aimed at young women.
"Our new stores in Bahrain City Centre are on the ground floor of what is now the best shopping location in Bahrain, and we are very pleased to be part of this wonderful new mall."
