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Imagenation Abu Dhabi, the wholly-owned subsidiary of Abu Dhabi Media Company, has unveiled the world premiere of Journey to Mecca, the story of Ibn Battuta's first holy pilgrimage in 1325 Hijri.
From its base in Abu Dhabi, the company which was launched in 2008, is establishing partnerships with high-profile, internationally-based producers to develop and produce content for distribution internationally, in addition to supporting Middle East filmmakers and Arabian film production.
The High Definition IMAXñ film is produced by Cosmic Picture and SK Films, released by SK Films in association with National Geographic.
Edward Borgerding, CEO of Abu Dhabi Media Company and Imagenation Abu Dhabi, said: "Journey to Mecca is a powerful, larger than life cinematic experience that has the power to educate the young and old. Its message of tolerance and respect will now resonate strongly with audiences.
"Imagenation has put Abu Dhabi film-making on the international map and Journey to Mecca signals how a new era of filmmaking can build a powerful bridge between the East and the West."
