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Bridgestone, the world's leading tyre manufacture, along with AJM Kooheji Group in Bahrain, has launched a unique scheme in the kingdom.
'Every Inch Matters with Bridgestone' gives the customer the opportunity to claim discounts as per the rim size of their tyre and the offer is applicable to the entire range of Bridgestone passenger car and light truck tyres running until April 30, 2009.
Bridgestone is also the sole supplier of tyres to Formula One and with the F1 season approaching in Bahrain the scheme is creating a huge buzz around the kingdom.
This customer scheme is currently running at all the Bridgestone outlets, at the 3K shops and the dealer stores in Bahrain.
AJM Kooheji group general manager - Tyre and Allied Business Division - Vineet Mathur said: "AJM Kooheji Group and Bridgestone have been consistently launching value added consumer promotions in the kingdom. Each time the response has been fantastic. This is a unique promotion and I would urge our customers to take full advantage of this opportunity.
"The tyres we race are the tyres you buy, every inch definitely does matter at Bridgestone."
